The Content Plan
I'm so glad you're here. This is my favourite page of the whole site.
Why? It's where the magic really happens.
No, you're not in Disney. But read on to find out why it's soooo good.
Content is about two things - identifying your key messages and making sure your audience relates to them.
You don't need an expensive comms team. You need clear direction you can use to make impact today.
The Content Plan is a bespoke package which provides your brand messaging and content strategy, plus your crucial groundwork content, based on real sessions with you and your target audience.
People buy from people, not businesses. Let's get the human in your brand across. Good copy allows you to be understood, valued, and create good relationships along the way.
If you don't want to wait for the perfect marketing team, but you're ready to start meeting your goals today, get in touch for an initial chat.
It's like having 3 months of a Head of Comms, rolled into one simple package. The hours and cost saving is countless.
What's included?
Half day workshop
Choose just yourself or use the opportunity to get the team together for a half day session on strategy, audience and key message identification. You pick the date, I'll get the donuts.
Your bespoke Content Bible
This tailored report provides you with everything you need to communicate effectively with your audience over the next six months. Based on findings from intensive sessions with you and your audience, receive a clear messaging guide and content strategy to make impact immediately.
2 blog posts
We'll kick start your content plan with two blog posts. You can continue your blog with your team or continue working with me for ongoing content that works.
Email nurture sequence
Welcome your audience with a warm and engaging series of four emails to build loyalty, brand recognition and leads.
Content calendar
Based on your business year, you'll receive a tailored content calendar so you know when to publish what, and have a simple-to-follow plan you can implement quickly.
FAQs
Who is The Content Plan for?
Great question! (Alright, I wrote it) It's been designed for individuals who want to grow, and small teams, whether that's an all-comms team within a larger setting or an organisation that's small but perfectly formed.
Where are workshops held?
Either in person at your offices (or a suitable space if you don't have one) within the UK, or online via Zoom. The choice is yours.
How much does it cost?
£1999 payable in one or two instalments.
What will I gain from it?
Do you currently second-guess your content? Are you lacking in confidence about what your audience truly needs to hear? The Content Plan replaces uncertainty with clarity. You can market your product or service, knowing you're saying the right thing at the right time to the right people.
This is usually where you'd keep scrolling...and scrolling...and scrolling. But I do content a little differently. I'd like to support you to do yours differently too. If you feel the same, or at least interested and would like a no-pressure chat to see if you'd like to spend time with me, send me a message using the button below and we'll start the conversation.
That's it. No sales pitch. No pressure. Just clear information and your choice to go ahead or not. Oh, and donuts. Don't forget the donuts.