The real reason start-ups fail
I used to work for a start-up. It had a great product, a strong USP and had invested a lot of time and money into design and development....
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- Feb 21
- 3 min
What the best charity campaigns include
If you’ve ever worked on an appeal or campaign for a charity, you’ll know that they’re costly to put together, and need to kickstart...
- Jan 23
- 2 min
The best copywriting tip you'll read all year
A dream I had recently has transformed the way I write. Really. Before I tell you what it is, I’m going to ask you to list a few USPs of...
- Jan 18
- 1 min
- Nov 10, 2022
- 3 min
What does socially conscious mean?
Or what is a socially conscious brand, and should mine be? Socially conscious is still a relatively new term, thrown around over the last...
- Oct 24, 2022
- 3 min
Can teachers be copywriters?
Teachers can be copywriters. I mentor people ready to change their careers into building a sustainable freelance business.
- Oct 3, 2022
- 5 min
Freelancing in a recession - is it a good idea?
If the news is leaving you feeling worried lately (erm, when hasn’t it in the last few years?!), this is for you. I’m talking...
- Sep 20, 2022
- 3 min
Freelancing when it’s your only household income
Over the last few years, I’ve seen an explosion in business coaching and mentoring – big income individuals selling us the need to go all...
- May 3, 2022
- 5 min
The pros and cons of freelancing
The pros and cons of being self employed as a freelancer
- Feb 3, 2022
- 2 min
5 types of blog post to get your business noticed
Small businesses that blog regularly get significantly more web traffic than those that don't, but what should you talk about? These 5...
- Jan 24, 2022
- 2 min
How to do an annual review for freelancers in 9 easy steps
It's never too late to review your last year in business. I'm saying this at the end of January, but it's just as true in February, June,...
- Dec 28, 2021
- 3 min
22 New Year's resolutions for freelancers in 2022
Increasingly, I'm ignoring resolutions in my personal life. After the last few years I could argue it's the year's turn to improve, not...
- Aug 10, 2021
- 4 min
Adapt, evolve, grow - The journey to agency
These are the three words that spring to mind when I consider the last 18 months. Let’s rewind to just before the shitstorm that kicked...
- Feb 17, 2021
- 3 min
The truth about outsourcing your freelance work
For a year or so now, I’ve been hearing those three little words wherever I go…”Outsource your work”… I rejected the idea over and over...
- Jan 6, 2021
- 4 min
10 things I learned in 6 years of being a freelance copywriter
6 years. Wow. Before this I think my longest job had been for 18 months. I knew from day one of freelancing that self employment was my...
- Oct 20, 2020
- 2 min
The Ella St story
What’s in a name? Well, a lot, as it turns out. You see, a name isn’t just a name, it’s a story. Think of your own name. Your first name...
- Sep 18, 2020
- 3 min
How do I become a copywriter? (and why a copywriting coach might be just what you need)
A good coach will work with you on your goals and take you on a journey to achieve them. A great coach will have industry knowledge,...
- Aug 12, 2020
- 3 min
Why you need to hire a freelance parent right now
Deepest recession since records began? Just another hurdle to climb in a line of more hurdles when you’re a freelance mum...
- Jul 13, 2020
- 2 min
How to get motivated - part one
Each week I find myself relating some aspect of my home life to my business, and finding easy reasons to get motivated and turn simple...
- Jun 29, 2020
- 3 min
Should I stop freelancing and get a job?
One of the most common reasons people cite for applying for a job is wanting a new challenge. This makes it even stranger that a job ad...
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