Feb 32 min5 types of blog post to get your business noticedSmall businesses that blog regularly get significantly more web traffic than those that don't, but what should you talk about? These 5...
Jan 242 minHow to do an annual review for freelancers in 9 easy stepsIt's never too late to review your last year in business. I'm saying this at the end of January, but it's just as true in February, June,...
Dec 28, 20213 min22 New Year's resolutions for freelancers in 2022Increasingly, I'm ignoring resolutions in my personal life. After the last few years I could argue it's the year's turn to improve, not...
Aug 10, 20214 minAdapt, evolve, grow - The journey to agencyThese are the three words that spring to mind when I consider the last 18 months. Let’s rewind to just before the shitstorm that kicked...
Feb 17, 20213 minThe truth about outsourcing your freelance workFor a year or so now, I’ve been hearing those three little words wherever I go…”Outsource your work”… I rejected the idea over and over...
Jan 6, 20214 min10 things I learned in 6 years of being a freelance copywriter6 years. Wow. Before this I think my longest job had been for 18 months. I knew from day one of freelancing that self employment was my...
Oct 20, 20202 minThe Ella St storyWhat’s in a name? Well, a lot, as it turns out. You see, a name isn’t just a name, it’s a story. Think of your own name. Your first name...
Sep 18, 20203 minHow do I become a copywriter? (and why a copywriting coach might be just what you need)A good coach will work with you on your goals and take you on a journey to achieve them. A great coach will have industry knowledge,...
Aug 12, 20203 minWhy you need to hire a freelance parent right now Deepest recession since records began? Just another hurdle to climb in a line of more hurdles when you’re a freelance mum...
Jul 13, 20202 minHow to get motivated - part one Each week I find myself relating some aspect of my home life to my business, and finding easy reasons to get motivated and turn simple...
Jun 29, 20203 minShould I stop freelancing and get a job?One of the most common reasons people cite for applying for a job is wanting a new challenge. This makes it even stranger that a job ad...
Jun 10, 20202 minThe one thing businesses need for successful remote working I’ve spent the last five years working remotely, mostly as a freelancer, but occasionally in-house too. I’ve seen how numerous companies...
May 18, 20204 minConversations with myself in public toiletsThis isn’t a topic I ever saw myself talking about, to be honest. It risks making me sound a bit mad. Or a lot mad. But I think there’s...
May 7, 20204 minWhy women will be the ones leading the economy in 2021I’m going to start this with a disclaimer that should be able to go unsaid, but I know that it can’t, so here it is: This article is not...
Mar 24, 20203 minHow the hell to market your brand during a pandemicWhat the hell do I say? It’s a thought that’s crossed most of our minds lately, and something I ask myself every day. I use social media...
Mar 15, 20202 minWhat to do when your partner says they don’t know what you doIt’s a problem more common than you’d think (probably). Your partner comes home from work and casually drops in that they were talking about
Feb 21, 20203 minWhat I learned from working in a different time zoneIf you missed the memo, I recently took a trip to Thailand (it was amazing, check out my Instagram if you fancy). But while it was a...
Feb 10, 20202 minThe balance of company, in a company of oneThis blog post comes from a place of mixed messages, but hopefully with a bit of this, and a bit of that, it’s where balance comes in....
Jan 9, 20202 minWhat I've learned in five years of freelancing Wow. Five. That’s a bit mad. I never imagined how long I’d freelance for, or where it might take me, but here I am, celebrating (what is...